I remember my first Virgin America flight to SF Decompression a month or two ago. The first thing I noticed was at the airport how the difference between a standard issue, sanitary and efficient customer service/baggage check counter and the carpeting, flowers, stylish computer and soft James Brown funk music at the Virgin counter. I already felt like a different and better class of traveler right away. I felt welcomed instead of processed.
The rest of your evaluations match with mine, including the music selection eclectic enough to satisfy my odd proclivities and also an interesting independent film short collection and boing boing TV clips (video free in first class). Since I was in first class on the way down I turned on the seat-to-seat chat to perhaps reach my 3 friends further back. I instead got the following random exchange: Guest 12F - "What are you listening to up there" Tiger 1A - "Is this Dane and the Burners?" (thinking they knew my seat and were trying to say hello) Guest 12F - "No." Guest 12F - "Are you British? What are you eating?"
I bowed out before it had a chance to progress to a tawdry "What are you wearing?" sort of exchange. ;-T
I feel like that airline makes me want to fly with them as soon as possible and whenever possible, even if I don't have plans to go somewhere. Instant and thorough brand loyalty, for certain. Having me looking forward to the flight itself, rather than the trip is quite a feat for them.
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Date: 2008-12-12 12:12 am (UTC)The rest of your evaluations match with mine, including the music selection eclectic enough to satisfy my odd proclivities and also an interesting independent film short collection and boing boing TV clips (video free in first class). Since I was in first class on the way down I turned on the seat-to-seat chat to perhaps reach my 3 friends further back. I instead got the following random exchange:
Guest 12F - "What are you listening to up there"
Tiger 1A - "Is this Dane and the Burners?" (thinking they knew my seat and were trying to say hello)
Guest 12F - "No."
Guest 12F - "Are you British? What are you eating?"
I bowed out before it had a chance to progress to a tawdry "What are you wearing?" sort of exchange. ;-T
I feel like that airline makes me want to fly with them as soon as possible and whenever possible, even if I don't have plans to go somewhere. Instant and thorough brand loyalty, for certain. Having me looking forward to the flight itself, rather than the trip is quite a feat for them.